Unit 3 proposal

 Gym vlog

Over view of product 

This is going to be a promotional video for my own personal training services that I have started on my You-Tube channel, it is going to mainly focus on educating the viewer, I have chosen to make the video abut 2-3 minutes long as its going to be quite short but informative and will leave the audience wanting more. My vlog will be uploaded to YouTube so that viewers can access it ant time they want.

 

Distribution and marketing 

People will be able to see this video on YouTube and on my fitness website as teenagers all usually use technology so it would be easier for them to access it and easier for me to promote it to them. Also they would be able to watch it any time they want and how many times they want to. My marketing method used to distribute this product will be above the line as I'll be advertising it on social media platforms such as Instagram and snapchat. For the marketing the first thing I will find out is the most popular trending gym hashtags, under the description of a YouTube video there is an option to put in hashtags, these help filter your audience more and helps push the video out to an audience thats actually interested in fitness. Also I'm going to use the synergy for this by making sure my videos have a theme so people know me buy seeing the types of fonts, music style and filters I use on my content.

Target audience 

This promotional video is going to be aimed at mainly teenagers and young people who want to start getting into fitness and lifting, also it is primarily targeting a male audience however it can still also appeal to females too. It doesn’t matter how experienced or active you are with fitness anyone weather they are a beginner or advanced can take something from it too. As far as how popular we want it to get we want it to stay quite local. I want to mainly target people who are aged 16-25 but mainly for people whose interests are working out. My video would be a mainstream video as I want a variety of people to know about it. Also I want mainly people who are local to see it because I would most likely know them and they would be students and they are mainly concentrated on their studies but with the video they can hopefully find the motivation to workout and live a healthier lifestyle.

 

Purpose, Form ,Genre 

The purpose of this video is to mainly promote my personal training services so people can check it out as another reason I’m making this video is because I want to also motivate people and get them out of their comfort zones and into the gym. The form will be an audio visual media product which will be 4-5 minutes long. It will be educational in  the parts where I'm showing the workouts and what muscles they target, and with the mixture of music which will be EDM style music which will fit the vibe of the video there will be a mixture of cinematic shots and shot types such as mid shots close up shots and wide shots.

Inspiration/what I want to achieve

The first objective of my video is to inspire people to get into the gym and live a healthier lifestyle. The inspiration from this came from other fitness youtubers such as David Laid and Soosh as they do a similar thing and i wanted to try and recreate what they do but in my own unique style. Another one of my objectives is to learn more in video production and editing. I currently already own my own YouTube channel and have a few videos on it but I had limited equipment whereas this time round I have access to more equipment such actual cameras, microphones and tripods. Also hopefully by the time I finish filming I have access to iMacs and better software such as adobe premiere rush.

Competitors

My competitors would be other local fitness youtubers/influencers. We would be competing with each other to see who can attract more viewers and they would be more likely to buy my training plans.

Main objectives

Then main objective is to widen my audience and to create awareness to promote my online fitness service but in order to do this I must learn to do a few things. One of the things I need to learn is cinematography and editing techniques

Resources and Personnel

Some of the job roles that will be needed when producing an audio visual media product will be a camera man first of all to shoot the video with me in the gym also an editor to edit the raw footage after its been shot and an overall story board artist to produce the overall image and aesthetic of how the video is going to look.

Proposed content

The content in this video will include me and my gym partner working out, we will be using the gym group Doncaster’s gym and we will be including things like dumbbells and bar bells and I will need a camera with different types of lenses so I can record shots from different angles instead of one boring shot. I will also have to think about mese-en-scene, one of the aspects would be the location for my video which will be the gym I go to called The Gym-Group, the costume would be the stringer i would be wearing, the props would be gym equipment such as dumbbells' machines.